How the Pros Win in a New Niche - Focus Cannabis

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The adage “the riches are in the niches” has withstood the test of time because vertical market expertise enables VARs and ISVs to charge more. In this exclusive RSPA community workshop, you will learn key elements for winning in a new niche market, craft your own go-to-market plan (with the help of fellow Inspire attendees), and take away resources that will help you grow in your new target market. While the emerging cannabis market will serve as the lead example for our discussion, this workshop will benefit any org that seeks to break into a new market in 2022.


Jim Roddy

President & CEO

RSPA

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Session Slides
Open to download resource.
Open to download resource. The adage “the riches are in the niches” has withstood the test of time because vertical market expertise enables VARs and ISVs to charge more. In this exclusive RSPA community workshop, you will learn key elements for winning in a new niche market, craft your own go-to-market plan (with the help of fellow Inspire attendees), and take away resources that will help you grow in your new target market. While the emerging cannabis market will serve as the lead example for our discussion, this workshop will benefit any org that seeks to break into a new market in 2022.
You must register to access.
Worksheets
Open to download resource.
Open to download resource. The adage “the riches are in the niches” has withstood the test of time because vertical market expertise enables VARs and ISVs to charge more. In this exclusive RSPA community workshop, you will learn key elements for winning in a new niche market, craft your own go-to-market plan (with the help of fellow Inspire attendees), and take away resources that will help you grow in your new target market. While the emerging cannabis market will serve as the lead example for our discussion, this workshop will benefit any org that seeks to break into a new market in 2022.
You must register to access.