Beyond the Buzzwords: Balancing Emerging Tech and Practical Realities in Payments

The payments industry is flooded with buzzwords: AI, automation, machine learning, for example. While emerging technologies promise game-changing innovation, the reality is that merchants still struggle with fundamental challenges like chargebacks, fraud prevention, and risk management. Before chasing the next big thing, solution providers must first address the processes that directly impact profitability today. Industry veteran Blake Rouse, Sr. VP at Sola, and Shelly Joyce, CTO at The Strawhecker Group, will explore the balance between adopting cutting-edge technology and solving immediate, revenue-impacting issues. They will discuss how AI and automation can enhance (not replace) critical risk management strategies, streamline operations, and drive new revenue streams.