Digital Marketing Part 1

Product not yet rated

Unless you’re completely “off the grid,” you’re interacting with digital marketing all day, every day. From your smartphone, nudging you with text alerts, to your laptop and its email greetings, to the tablet’s app notifications, there is continual outreach from the business world to you, as the consumer.  This course will introduce the foundation, including What is Digital Marketing, Types of Digital Marketing and Five Things Everyone Needs To Know.  This course contains three distinct learning modules.

Key:

Complete
Failed
Available
Locked
What is Digital Marketing?
Begin self-paced component package.
Begin self-paced component package. You can sign up, save, engage, and “like,” all with an easy “click” or “tap.” So how are YOU reaching out to YOUR customer? What prompts, nudges, and invites should you have out there? And where? “Follow” us through this series, and we’ll help you figure that out! We’ll start with a general scroll-through and then go through each component…click, click, click!
Types of Digital Marketing
Begin self-paced component package.
Begin self-paced component package. How do you optimize on a search engine? What is pay-per-click? Why would you share content for free? There are many new questions with digital marketing, and it can seem overwhelming at first. In this program, we’ll list and explain the main aspects of marketing digitally. Then, in the following programs, we’ll break those down individually, helping you choose the best tools for your company.
Five Things Everyone Needs to Know
Begin self-paced component package.
Begin self-paced component package. There’s no avoiding the digital movement. It’s everywhere, with everyone, including your customer. If you have a business, online or not, you’ll want to get familiar (maybe even friendly) with these five terms.
Course Credit
Live Viewing: 3 eLearning Points credits and no certificate available
Live Viewing: 3 eLearning Points credits and no certificate available