Service That Sells: How World-Class Support Can Become Your Competitive Edge

VARs, MSPs, and ISVs are fighting back against big, one-size-fits-all providers by offering specialized expertise and personalized service. But when things go wrong, like a retailer down on a Saturday or a bar that can't run credit cards on a Friday night, what truly sets solution providers apart is how they respond. Matthew Pincus, Founder of Helpt, will explore how to build a culture of high-trust, security-focused support that turns those critical moments into long-term customer loyalty.