Underdog Advantage: SMB VAR/ISV Strategies That Beat the Big Guys

Retail and grocery technology is evolving rapidly, with the giants of the industry setting new standards in integrated POS solutions. For VARs and ISVs, competing with these giants requires more than just great technology — it demands smart marketing, strategic partnerships, and a clear value proposition. Join this panel of VAR/ISV executives as they break down what industry leading solution providers are doing right, how to effectively challenge hesitant customers, and how to reshape the reseller narrative. Attendees will gain actionable insights on differentiation, customer engagement, and building true partnerships that drive long-term success.