Retail and grocery technology is evolving rapidly, with the giants of the industry setting new standards in integrated POS solutions. For VARs and ISVs, competing with these giants requires more than just great technology — it demands smart marketing, strategic partnerships, and a clear value proposition. Join this panel of VAR/ISV executives as they break down what industry leading solution providers are doing right, how to effectively challenge hesitant customers, and how to reshape the reseller narrative. Attendees will gain actionable insights on differentiation, customer engagement, and building true partnerships that drive long-term success.

The payments industry is flooded with buzzwords: AI, automation, machine learning, for example. While emerging technologies promise game-changing innovation, the reality is that merchants still struggle with fundamental challenges like chargebacks, fraud prevention, and risk management. Before chasing the next big thing, solution providers must first address the processes that directly impact profitability today. Industry veteran Blake Rouse, Sr. VP at Sola, and Shelly Joyce, CTO at The Strawhecker Group, will explore the balance between adopting cutting-edge technology and solving immediate, revenue-impacting issues. They will discuss how AI and automation can enhance (not replace) critical risk management strategies, streamline operations, and drive new revenue streams.

How can VARs and ISVs compete with direct-to-merchant POS providers backed by VC funding and aggressive pricing? Join Brian Edwards, VP of OnePOS at Payroc, for a solution provider discussion that goes beyond identifying the challenge. This session will deliver actionable strategies for standing out through customer experience, tailored solutions, and specialized service offerings. Learn how to create long-term value that resonates with merchants and gives you a competitive edge in a market dominated by one-size-fits-all providers.

The Entrepreneurial Operating System (EOS) is a proven framework used by over 275,000 companies worldwide to clarify goals, drive accountability, and deliver measurable results. In this session, Stephen Enfield, CEO of VAR POS Supply Solutions, shares how his team has successfully implemented EOS for over 7 years, fostering growth, alignment, and operational focus. Learn key EOS concepts and tools that can help you get your entire organization on the same page, execute with discipline, and scale with confidence.

Over 50 years in the POS industry, from family dealership roots to leadership at MICROS Systems and SICOM’s $415M acquisition, have taught Alan Hayman invaluable lessons. In this fast-paced session, Alan will share hard-won insights on growth, acquisition, entrepreneurship, and innovation — lessons every VAR and ISV can apply today.

The Reseller Rebellion is a rallying cry for every VAR and ISV who believes in the power of community, innovation, and independent thinking. In this high-energy, humor-filled session, Thomas Barrineau, CEO of ISV OrderCounter, sets the stage with a bold take on how the channel is being challenged — and why it’s worth fighting for. Then, Dan Brattland, President of VAR/payments provider CoCard, delivers actionable strategies to help you win in the field, position your value, and close more deals without gimmicks. Walk away motivated, equipped, and ready to stand out in a crowded market.

Omnichannel innovation is reshaping the retail experience – and VARs and ISVs are key to making that happen. This session will explore how technologies like AI-powered cameras, interactive displays, self-checkout, and kiosks are transforming how consumers shop and engage. Kathy Crumley, Global Business Strategist at Intel, will lead a panel of industry leaders discussing how to help your retail clients deliver personalized, efficient, and connected experiences — while maintaining the human touch. Walk away with actionable insights to expand your solution offerings and position your business as a trusted partner in the future of retail.

Most already know ChatGPT helps — In this session, Dennis Wilson of DBC Technologies will take it to the next level by showing what most ISV's and VAR's don’t know. Join Dennis as he makes the expert level use of ChatGPT accessible to all through: Simple but powerful expert prompting frameworks Multi-step Custom GPTs for sales, support & onboarding Deep research shortcuts This is your playbook -real-world tactics to save time, boost revenue, and reduce burnout across your team.

VARs, MSPs, and ISVs are fighting back against big, one-size-fits-all providers by offering specialized expertise and personalized service. But when things go wrong, like a retailer down on a Saturday or a bar that can't run credit cards on a Friday night, what truly sets solution providers apart is how they respond. Matthew Pincus, Founder of Helpt, will explore how to build a culture of high-trust, security-focused support that turns those critical moments into long-term customer loyalty.

Small retailers face growing pressure to compete with national chains, but with the right technology and support, they can thrive. In this session Elie Katz, CEO of National Retail Solutions (NRS), explores how affordable, modern POS solutions are helping independent merchants improve operations, increase customer engagement, and unlock new revenue streams. Through real-world examples shared by industry VARs and ISVs, you’ll learn how integrated services like online ordering, lottery automation, and alternative funding options can create measurable value for your clients. Walk away with actionable strategies you can use to deliver more competitive, full-service solutions — and grow your own business in the process.